Meet Our Team
  Aligned Professionals – Behind the Iconic Hospitality Brand is a talented group of industry professionals dedicated to enhancing the performance and profitability of each hotel / resort client. Every member of this team provides a specific set of talents to deliver the Iconic promise with efficiency and verve.
Mike Duggan –
With over thirty years of experience in the hospitality industry, Mike Duggan is one of the industry’s most respected professionals. Prior to being on the start group for Iconic Hospitality, Mike has been involved in a number of new resort creations including leading the development of Black Rock Resort in Ucluelet, British Columbia. He was also the General Manager of the award-winning Pan Pacific Whistler. His strength of leadership positioned the hotel as the leading strata-based property in the area, both in financial performance, and resale of suites. Mike has chaired numerous national tourism committees and chaired of the Board of Directors for Tourism British Columbia for five years.
Farzin Ferdosi –
Principal/Loyalty Club/
Mr. Ferdosi has been active and a leader in the Hospitality and Resort Development Industry since 1981. He has been an industry innovator in the Marketing and Sales field and has been involved with the development and ownership of numerous projects Worldwide. His company Rodeo Partners, LLC has owned and operated Resorts in Mexico and Hawaii. At the present he is involved with projects in Canada, Caribbean, Central/South America and various States in the USA.
Bruce Dalen –
Business Solutions/Financing
As President & CEO of Amusement Leisure Worldwide Ltd, based in Calgary Alberta, Bruce created and over sees a company which designs, manufactures and constructs waterslides, wave pools and related equipment to the leisure, entertainment and resort industry worldwide for the past 25 years. He has owned and operated several water parks for investment purposes.

Mr. Dalen has and is involved in many other companies and development projects in the attraction business.
Scott W. Ringer –
Business Solutions
Drawing from a 30-year career in domestic and international hospitality, Scott is a master at building and sustaining profitable business relationships. Scott credits his results (such as generating and managing revenues in excess of $450M, opening the first Western managed hotel in the Eastern Block, and negotiating employment contracts that saved his employer in excess of $250k in foreign income taxes) to his ability to foster mutual respect and understanding with people in diverse cultural environments. His direct style of coaching and his understanding of human behavior support business leaders at all levels to communicate clearly and succinctly, navigate the inevitable myriad of details and distractions, and effectively respond to diverse needs of multiple stakeholders. Scott’s expertise is in leveraging the most critical aspect of any business–people.
Sonya Hwang –
Public Relations
For almost a decade, Sonya was the Director of Public Relations at The Fairmont Chateau Whistler. Through her own company, Sonya has also worked as a consultant with a wide variety of travel and tourism industry clients throughout Canada including the Canadian Tourism Commission and Fairmont Hotels & Resorts.
Ingrid Jarrett –
A long-time veteran of the travel and hospitality industry, Ingrid has her own management, marketing and brand consulting firm specializing in hotel operations. Ingrid’s ability is to challenge the norm, and think in new creative ways - while ensuring the goal is kept in focus has afforded her positions and opportunities allowing her contribution to impact company direction, and resulted in successful business change. She returned to the Okanagan to raise her young family in 2007 after 13 years with Canadian Pacific and Fairmont Hotels, in successive positions at Hotel Vancouver, Chateau Whistler, Waterfront Centre, Hotel Macdonald, The Palliser and The Fairmont Empress. Ingrid was also a key visionary in the redevelopment of The Laurel Point Inn. Ingrid owned and operated her own company in the agri-tourism field as well as strategic planning and brand development. Ingrid’s leadership skills are strong, developing operations, and identifying the unfair advantage in both operations and marketing destinations are key strengths.
Devlin O’Neil –
IT Operations
In the role of IT Operations Manager, Devlin brings a broad range of expertise to the Iconic brand. After spending nearly ten years implementing and supporting technology solutions for two of the world’s largest cruise lines, Devlin relocated to Vancouver after falling in love with the city during his frequent stops cruising Alaska and the Insid Passage. Devlin’s responsibilities with Iconic include the planning and supporting of our properties voice, data and television systems. Devlin’s goal at Iconic is to bring cutting edge solutions to our hotel guest’s experience and to utilize information technologies to improve our business overall.
David Allison –
Marketing and Branding
David Allison, partner at Braun/Allison Inc., and lead Marketing and Branding consultant for Iconic Resorts, has built a practice that revolves around branding and marketing of destinations. His work for resortbased properties globally is closely tied to real estate sales, and focuses on creating compelling marketing campaigns for destinations in Costa Rica, the Caribbean, Mongolia, across the US and Canada.

David is an expert in designing and implementing social media programs, strategies for online engagement through websites and online marketing tools, traditional media campaigns, and strategic promotions. He’s an author, journalist, and blogger. He has been the VP Marketing for Sotheby’s International Realty’s global project marketing partner. He’s taught graduate and undergraduate university courses in Marketing. And he’s an experienced traveller, with strong opinions on how hotels and resorts can best develop and implement marketing programs that can drive real revenue. You can read his weekly marketing blog here:
Michael Gasta –
Sales and Marketing
Michael Gasta is a 35 year hospitality veteran. He started in the hospitality industry in the Monterey/Pebble Beach area with privately owned hotels and country clubs. In 1977 he joined Hilton Hotels in San Francisco and then Los Angeles. In 82 Gasta was promoted to the Las Vegas Hilton where he spent several years in Food & Beverage and Sales & Marketing. In 98 he was promoted to the corporate offices for the same company renamed Park Place Entertainment as regional sales and marketing VP overseeing the company’s sales efforts for all of the Nevada properties totaling 18,000 rooms. In 2002 he formed America’s Guest, a Hospitality sales and marketing firm, specializing in exclusive high end event and meeting planning, group sales, specialty marketing and entertainment, working with clients and properties world wide. He has been a consultant to various Hotel companies and brings a broad and vast knowledge, understanding and contacts in the Hospitality industry
Tammy Brown –
Graphic Arts and Marketing
Tammy Brown leads a team of design professionals to create effective collateral. With over 20 years of experience she is a highly versatile designer and marketing strategist. Tammy supports Iconic Hospitality and their members by both directing and creating marketing collateral where needed, helping clients realize their vision, and working to create the desired outcome. She specializes in marketing the tourism experience and has been called upon to develop projects for industry giants such as Intrawest and Expedia. Situated near the base of beautiful Grouse Mountain in North Vancouver, her studio is a hub for the designers and programmers she works with daily.
Christophe Bonnegrace –
Food & Beverage Consultant
Born and raised in the French Riviera, he has over 25 years experience in the Food and Beverage industry. With a broad range of expertise, he quickly put his mark as a World Class Chef in the United States. Recruited by Steve Wynn and the Mirage Hotels, he managed 13 F&B venues and nearly 600 employees. As the Executive Chef of Little Buddha in Las Vegas, he soon became the Corporate Chef for Buddha Bar Corporation and launched its sister restaurants abroad. In 2004 he oversaw seven properties on Native American land from California, Oklahoma, Nevada, South Dakota and Oregon. In the Dominican Republic, he developed and launched the Hotel and Food and Beverage department of Aurora Del Sol in Santo Domingo. Since late 2007 he has been developing new concept restaurants for various entities such as the former CEO of Park Place Entertainment. He has a vast knowledge of the F&B industry and is considered one of the best turnaround and profit generator specialists for Restaurants.
Ron Lea MAIBC, CP –
Hotel and Resort Architecture
Ron is a partner at FOLIO Hotel and Resort Architecture which specializes in Hotels and Resorts and provides a full level of Architectural Service to their Clients. Their approach is location specific and regional and their designs reflect the uniqueness of the sites with which they are engaged on. They seek out the opportunities of each site and pursue the ideas that fully realize those opportunities. They consider environmental stewardship as a commitment to their Clients. They are committed to a delivery system and product that suits the specific needs of each project. FOLIO is a Corporate Partnership between Ronald Lea Architect, Partner Ronald Lea, and Musson Cattell Mackey Partnership Architects Designers Planners with Partners Bill Reid, Jacques Beaudreault, Mark Thompson and Mark Whitehead.
Norm Duncan –
Integro Insurance, Managing Director
Integro is an insurance brokerage firm that specializes in handling complex risk. In business since 2005, it is making its mark in the insurance industry, most notably for its proven delivery of quality client service. Integro concentrates on five core competencies: brokerage, risk analysis, modeling, risk management, and claims consulting services. A key aspect of Integro’s business model is its focus on specific business segments and industries. Integro’s brokers are experts in managing complex risk, creating solutions, and helping clients achieve cost savings. The firm’s unique business model, based on its top down analytical approach, enables clients to make informed and quantifiable decisions. Integro’s global operations include Vancouver, Toronto and Montreal.
Peggy Lalor –
Marketing Strategies
President and CEO of Limitless Events & Marketing, Co. is responsible for the creation, financing and execution of the internationally renowned Gorge Games, Outdoor World Championship. The Games aired nationally on NBC Sports, OLN and to 22 countries around the world. The Gorge Games invited the world’s best athletes in 8 different Adventure Sports including; Kayaking, Mt. Biking, Windsurfing, Kiteboarding, Adventure Racing, Sailing, Trail run, Off Road Triathlon to compete for $200,000 in prize money and a weeklong festival of outdoor activities and music.

A world class windsurfer and outdoor enthusiast herself she has created business around her passion, knowledge and connections in Adventure Sports as well as numerous entrepreneurial projects in a variety of products and services.
Ashley Willard Bauman –
Strategy and Envisioning
For the last 11 years Ashley has been immersed in the Real Estate Development world working with developers in a leadership capacity on over 50 projects in 14 countries. Ashley’s expertise ranges from strategic envisioning, design, and offering to detailed sales and marketing strategy and execution. Ashley served as Director of Business Innovation for Playground /Intrawest; the world’s largest developer of village centered resorts, and was the Vice President of Real Estate for Envisioning and Storytelling. Most recently Ashley served as Project Director for Starwood Capital Group and consulted for various Urban and Resort Developers Internationally. Ashley now serves as Vice President of Strategy and Results for Braun Allison. If you know Ashley, you know she is about delivering results and exceeding expectations in all mandates she encounters.

Why Iconic Hospitality

  • Loyalty Club Program
  • Unique Solutions
  • Aligned Professionals
  • Revenue & profit growth
  • Travel service partnerships
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Benefits of the
Iconic Loyalty Club Program

  • Enhanced profitability
  • Increased asset valuation
  • Owned and managed by property
  • Easy implementation
  • Loyalty program
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